Pop star Dua Lipa has filed a $15 million lawsuit against Samsung, accusing the tech giant of using her image on television packaging without permission or compensation.

According to court documents filed in California, the singer claims her likeness appeared on Samsung TV boxes as part of a large-scale marketing campaign that allegedly began last year. The lawsuit says she was never contacted about the promotion and did not approve the use of her image.

Claims of Unauthorized Endorsement

The complaint argues that the packaging created the impression that Dua Lipa had endorsed Samsung products, something her legal team strongly denies. The singer reportedly demanded that the company stop using the image after discovering it, but the filing alleges Samsung refused to comply.

The lawsuit describes the company’s response as “dismissive and callous,” adding that the singer had no involvement, control, or input in the campaign. Her legal team also states that she would not have agreed to the endorsement if asked.

Fans Allegedly Influenced by Packaging

Court filings included several social media posts from consumers who appeared to connect the singer’s image with the product. One user allegedly wrote that seeing Dua Lipa on the box influenced their decision to buy the television.

Another post quoted in the complaint said, “I’d get that TV just because Dua Lipa is on it,” while another claimed companies could sell almost anything by placing her image on the packaging.

Photo Ownership at Center of Case

The lawsuit states that the image used was taken backstage at the Austin City Limits Music Festival in 2024 and that Dua Lipa owns the rights to the photograph.

Her legal team argues that the unauthorized use damaged the carefully managed “premium brand” she has built through selective endorsements and partnerships over the years.

The complaint includes allegations of copyright infringement, trademark violations, false endorsement under the Lanham Act, and violations of California’s right of publicity laws. The case was filed in the Central District of California.

As of now, Samsung has not publicly responded to the allegations.

For celebrities, image rights can be worth millions, especially when global brands are involved. Legal experts say cases like this often hinge on whether consumers could reasonably believe a celebrity officially endorsed a product.

For more entertainment and celebrity legal news, readers can also explore other recent disputes involving brand endorsements and intellectual property rights in the entertainment industry.