UEFA has strongly criticized a reported FIFA proposal that would allow private investors to buy minority stakes in commercial entities tied to major tournaments, including the FIFA World Cup. The move has sparked fresh debate over the future governance and commercialization of the world’s biggest sporting event.

According to reports, FIFA is considering creating a new company that would oversee the commercial rights of its competitions while opening the door to outside investment.

What Is FIFA Proposing?

The reported plan involves establishing a new entity called FIFA Forward Enterprise (FFE). Under the proposal, FIFA would retain a majority stake, while outside investors could purchase minority, non-controlling interests.

Reports also suggest FIFA’s 211 member associations could each receive a share in the new company, giving them the option to retain or sell their stake if the proposal is approved.

UEFA Pushes Back

UEFA responded with unusually strong language, arguing that football’s governing institutions should not treat the sport as a commercial asset for outside investors.

In a statement, UEFA said the proposal “crosses a line” and called on national football associations, leagues, clubs, players, supporters, and governments to carefully consider the long-term implications.

The organization also questioned the transparency of the reported plan, saying the governance and integrity of football should not become something that can be bought and sold.

Why the Proposal Is Controversial

Supporters of private investment argue it could provide additional funding for global football development and future competitions.

Critics, however, worry that investors seeking financial returns could push for changes designed to increase revenue, such as expanding tournaments, adding more matches, or increasing the frequency of competitions. Those concerns have fueled fears that commercial interests could outweigh sporting priorities.

FIFA Defends the Idea

FIFA has said that any investment would be made in a subsidiary company rather than in FIFA itself and that the governing body’s overall structure and decision-making authority would remain unchanged.

The proposal would still require approval from FIFA’s member associations before it could move forward.

Not the First Investment Proposal

This is not the first time FIFA President Gianni Infantino has explored outside investment. In 2018, proposals involving significant financial backing for international competitions were discussed but ultimately failed to gain enough support.

The latest reports suggest FIFA is once again examining ways to increase commercial revenue while maintaining control of its flagship tournaments.