Barron Trump is reportedly taking a step into the business world with a new career direction linked to a beverage startup, according to recent filings and reporting.
The 20-year-old, currently studying at New York University’s Stern School of Business, has been listed as a director of a company called SOLLOS Yerba Mate Inc., a Florida-based drink brand focused on caffeinated beverages.
The company is said to be developing fruit-flavored yerba mate drinks, including pineapple and coconut varieties, aimed at younger consumers and the growing energy drink market.
Reports indicate the venture was founded with several partners and has already attracted early private investment, positioning it as a lifestyle-focused beverage brand inspired by South Florida culture.
Public filings suggest Barron’s role is primarily on the business side rather than product development, aligning with his academic focus on business and finance at NYU.
The project has not yet launched its products widely, but it is expected to debut its first drinks in the near future, following a structured rollout plan.
Barron has previously been linked to other business-related activities, including early-stage involvement in real estate and crypto-related ventures connected to family networks.
Despite increasing media attention, there has been no official statement from Barron Trump or the Trump family confirming long-term career plans, and his public presence remains limited.
For now, the move signals early interest in entrepreneurship rather than a fully defined career shift, as he continues his studies alongside private business involvement.
